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  • free express delivery on orders £65+
  • Subscribe and save 10%
  • Refer a friend and get £10 off

Welcome to
Rude Dog Food!

We are Patrick and Christopher, two brothers with a shared passion for canine nutrition and well-being. Our journey began years ago in our kitchen, driven by a simple yet powerful mission: to provide dogs with the high-quality, raw food they deserve.
Why Rude?
Puppy with a branded Rude Dog Food cap on

Our Story

It all started with our own dogs. We wanted the best for them, and we quickly realized that the conventional dry and wet dog food available on the market just didn’t meet our standards. We began researching and experimenting with raw food recipes, aiming to create meals that were not only nutritious but also delicious for our furry friends. Our dogs loved the results, and the noticeable improvements in their health and vitality convinced us that we were onto something special.

Our Cornerstones

Quality

We don’t cut corners when it comes to your dog’s health. Every Rude meal is crafted exclusively for their wellbeing, using only premium ingredients your dog was biologically built to thrive on. It’s real food, made the right way, for dogs who deserve nothing less.

open tub of raw complete beef

Transparency

We believe you should know exactly what goes into your dog’s bowl. That’s why we show you each and every ingredient, on our website, in our product photos, and on the front of our packaging. We don’t hide our recipes in small print on the back…

Farmer stood in a field, holding a black dog

Supporting British Farmers

We source our meat from British farmers, not just for quality, but because it matters. It means better animal welfare, lower food miles, and support for the farmers putting in the graft right here at home. Local food, responsibly sourced, for dogs who deserve the best.

Giving Back

Our mission goes beyond dinnertime. That’s why we donate a portion of every sale to the National Foundation for Retired Service Animals, helping the heroes who’ve spent their lives serving others. Because feeding dogs well is only part of our story.

Growing Together

Word of mouth spread quickly among friends and family, and before we knew it, we were making raw dog food for their dogs too. The demand kept growing, and so did our ambition and facility.
Today, we are proud to feed dogs all over the UK, but our commitment to excellence and our personal touch remain unchanged.

Why Choose Us?

Our Philosophy

At Rude, we believe that every dog deserves to eat wholesome, natural food. Our raw dog food is carefully crafted using only the finest ingredients, ensuring that each meal is packed with the nutrients your dog needs to thrive. We source our ingredients responsibly, from British and Irish farms to ensure the highests levels of animal welfare.

We completely avoid artificial additives, fillers, and preservatives, so you can trust that you’re giving your dog pure, healthy food. 

Quality Ingredients

We use only the best raw meat, bones, and vegetables, ensuring optimal nutrition.

  • Health Benefits: Our food promotes better digestion, shinier coats, stronger immune systems, and overall vitality.
  • Passion and Care: As dog owners ourselves, we understand the love and dedication you have for your dogs. That’s why we put the same love and dedication into every batch of food we make.

Find the Best Dog Trainer
Near You

At Rude Dog Food, we believe that great nutrition is the foundation of a healthy, happy dog. But we also know that food alone doesn’t shape the perfect companion. Training matters just as much. That’s why we’ve partnered with the Guild of Dog Trainers. Because while the right food fuels your dog’s body, the right training shapes their mind. We wanted to make it easier for you to gain access to the best training support.
The Guild of Dog Trainers is one of the UK’s leading professional organisations dedicated to improving dog training standards. Their members are highly qualified, certified, and have been thoroughly assessed to ensure they meet the highest standards of dog training and behaviour management. Whether you’re raising a new puppy, working through behaviour issues, or simply want to strengthen the bond between you and your dog, finding the right trainer can make all the difference.
So, if you’re looking for a trusted, properly qualified dog trainer near you, you’re in the right place.
Find a Dog Trainer Near You
black, and fox red Labradors sat in field
What our customers are saying

We’re proud to be fuelling dogs all across the UK with proper fresh dog food. But don’t just take our word for it. Here’s what real customers have to say about us.

My dogs absolutely love Rude Dog Food

“My dogs absolutely love Rude Dog Food. I know they are Labs but ive not seen enthusiasm at dinner time quite like it. Incredible customer service and next day delivery, couldn’t be happier.”

Tora J

Girl, smiling and holding golden cocker spaniel

Thanks to rude

“It is so important to feed your puppy fresh real food from the beginning of their life. Rude products are such high quality and I really resonate with the ethics of the company, in that they support the British farming community.”

Melissa R

A black and brown puppy sat on grass

Rude makes it soo easy!

“Rude makes it soo easy! Liquid tight containers, easy to defrost, easy to serve. Fabulous quality, I was converted to rude and now I am a loyalist.”

H Pearman

Farmer, stook in field holding black dog in arms

Frequently ask question

More questions about our raw dog food?

Why did you start Rude Dog Food?
We were fed up with the nonsense in the dog food industry. Overprocessed food, hidden ingredients, and marketing fluff everywhere you looked. So we decided to do things properly, raw, honest, and British. Rude comes from the Latin rudis, meaning raw. It’s not just a name. It’s a statement.
Yes, all of it. All of our meat is sourced here, and everything is made here too. British meat, British standards. That means better welfare, better quality, and full traceability from farm to bowl.
We keep things simple. Proper raw food, made from real ingredients you can recognise. No fillers, no preservatives, no marketing tricks. And because we’re a direct-to-dog company, it’s delivered straight to your door.
Because dogs aren’t built to eat burnt brown pellets. They’re carnivores, and their bodies thrive on fresh, natural food, just like their ancestors. Raw feeding supports better digestion, cleaner teeth, healthier skin, and more energy. You’ll see the difference.
Yes. We’re proud corporate partners of the NFRSA, the National Foundation for Retired Service Animals. A portion of every sale goes towards helping retired police, military, prison, and fire service dogs get the retirement they deserve.

No problem. We’ve got everything you need to get started, including a raw feeding calculator, simple switching guides, and a team ready to help. Once you make the move to raw, you won’t look back. Your dog will thank you for it.

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