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At Rude, we believe dogs deserve more than just a good dinner, they deserve a good life. That’s why we’re proud to support the incredible work of the National Foundation for Retired Service Animals (NFRSA) by donating a percentage of our revenue to their mission.
These dogs have spent their lives protecting, supporting, and serving humans. Whether they’ve worked in the Police, Prison, Fire or Border Force services or within the NHS or National Crime Agency, once they retire, they’re no longer funded by the organizations they once served. That’s where the NFRSA steps in, providing financial help to the people who care for these loyal, hardworking animals in their retirement.
These dogs have spent their lives protecting, supporting, and serving humans. Whether they’ve worked in the Police, Prison, Fire or Border Force services or within the NHS or National Crime Agency, once they retire, they’re no longer funded by the organisations they once served. That’s where the NFRSA steps in, providing financial help to the people who care for these loyal, hardworking animals in their retirement.
“Our motto at the NFRSA is “Protecting Our Protectors” and we quite simply couldn’t do this without the regular financial donations provided by businesses like Rude, who share our passion for doing right by these incredible animals. With the number of requests for our support increasing all the time, every donation makes a real, tangible difference.”
The Rt. Hon. The Countess Bathurst
At Rude, our mission has always been about doing things properly. From the ingredients we choose in our Raw Dog Food to the impact we make. Supporting the NFRSA was a no-brainer.
When you feed Rude, it’s clear you care deeply about your dog, you want them to be healthy, happy, and thriving. But now, every time you fill their bowl, you’re doing something even bigger.
By choosing Rude, you’re not just giving your dog the best. You’re also helping to support retired service dogs who’ve spent their lives protecting and serving others.
Thank you for being part of this with us.
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